Can we talk?

Wordnet defines "Revolution" as "a drastic and far-reaching change in ways of thinking and behaving."

I like the world revolution - and use it often in my vernacular. Today I was thinking about some of the revolutions we've all experienced.

The Industrial Revolution (IR) began in the 18th century, and marked the point when the growth of mechanical work began outpacing the growth of manual work. The technologies that shaped IR were the steam engine, iron founding and textile manufacturing. The business model was centralized, patent-based monetization, where few were granted IP rights, and they built huge economic machines. Resulting innovations in transportation (rail, ship, automobile) caused the effects of the industrial revolution to go global, albeit over a generation or three.

The Information Revolution (IR2) began in the mid-20th century. It was marked by the connection of easily-stored content to widely-available distribution. The technologies that shaped this time were reduction in storage prices, improved data transmission through telephony, TCP/IP for networking, the massively widespread use of PCs, and the invention of the World Wide Web and Internet (thanks to Al Gore of course). The business model shifted from big to small, from centralized to decentralized, and most critically away from just Western centers of power. The value of IP waned compared to the value of awareness and "eyeballs", which when combined with much lower costs of entry into the "network" resulted in more content being available to more people with almost no effort on the publisher's part. Moreover, banking had evolved to the point where people almost anywhere in the world were able to buy things from anywhere else, thereby monetizing their content. The proliferation of PCs combined with the availability of phone lines that could handle data (via modems to start) made this revolution go global in a matter of decades.

The next revolution (which we are now at the beginning of) is the Communication Revolution (CR). It is marked by the proliferation of mobile telephony; search engines (which is really the transition between IR2 and CR); and non-verbal communication modes (SMS, data, email, etc.) and Internet access via cell phones.

In each Revolution, the infrastructure required to participate is progressively smaller. In fact, having a lot of infrastructure actually impedes and steepens (is that a word?) the on-ramp to the next Revolution.

Moreover, the generations that were born in these latter revolutions have very different preconceptions and approaches to doing things. They live in a world that is steeped in "polyphonicness" - and they're comfortable there. They don't feel the need for communication to replicate face-to-face experiences <-- this is a big one IMO. There is no need to simulate a live meeting for effective communication; each has value and impact, but one doesn't supersede the other. They're also less about persistent fidelity (i.e. highest definition audio/video, immersive feel, etc.) and more about efficacy and fitness for purpose. The concept that I needed to talk to you now, found you, in eight words communicated my message, you acknowledged, and we're done, is very efficient and without the burden of "building a relationship first". This can be done via simple text messaging; no need for a Video Conferencing Room that costs $50,000 and requires three admins, five technicians, an owners' manual, four remotes, and all that crap.

With the proliferation of mobile phone systems, this Revolution has begun even more quickly (a decade?). But CR isn't about blurring boundaries (that happened with IR2). This is rather about blurring time.

Standardization --> Discoverability --> Transparency & Immediacy

IR was about standardization through mechanization (you can have any color you want as long as it's black). IR2 was about publishing and sharing. CR is about not being able to hide (or more poetically, being no longer being cloaked in a veil of time, place, and knowledge).

Everybody talked about "Internet time" back in the day, well we're now in cellular time, Dorothy. I don't even need to wait to boot up my machine and open a browser. If I want to know what's going on somewhere, I can call and find out, if I want to talk about something, I can call and share. But I can also Twitter, text, blog, send pictures, etc. - all in real time.

This is the revolution, and its implications are profound.

Most organizations today have a clearly-defined a protocol and hierarchy. This structure creates latency. They simply don't have the ability to respond in real time to real problems or opportunities. In the CR world, MBAs are a hindrance - they take too long and obsess overly about historical patterns and writing reports.

The concept of a sense-and-respond organization does not yet exist. The Communication Revolution is pointing this out every day as we learn about the bungling acts of corporations and governments. In the past, they would have had the time to manage the conversation, control the message, and have a measured response or be able to hide it. Now they look like buffoons with their heads cut off.

We need to build a business model that embraces sense/response; it needs to have measures, discipline, and an infrastructure that's able to accommodate what CR requires. This capacity is a priority for survival in this Revolution and for whatever is coming next. The leaders of this new model are very much not the leaders to today's corporations or government.

I was reading this MSNBC article today and was freaked out at the thought that Nancy Pelosi, Steny Hoyer or Robert Gates don't use email for work! So if you want to communicate quickly to them, you need to write a memo, print it, and deliver it to one of their minions who will (if the mood strikes) find a way to get it in their hands at some point.  Holy SH*T! This is how we run a country?

The industrial revolution created mechanical speed, the information revolution changed space (specifically, the distance between points in space), and the communication revolution changed time (sense and response time).

Are you ready?