I was listening to an interview on NPR yesterday with an executive from Shell who said that energy independence is impossible, we just need to talk about reducing consumption. Questions arose. What is energy independence? What happens when you have it? What ought to be the right price to pay for this?
I think it is in Americans' nature to think: "if I see something I want and I can get it, unless someone stops me, I'm going to take it." That applies to buying bad mortgages, it applies to eating fast food, and it absolutely applies to energy consumption. We have big cars, big houses, big appliances and big appetites. This isn't true everywhere in the world, though I've seen it more and more in the Middle East and some Latin American countries like Venezuela.
When gas prices rose above $4/gallon, consumption fell. Instead of driving, more people tele-commuted, conducted e-meetings (vs. face-to-face), and braved public transit. People were even more thoughtful about home heating and whether they really needed to run the dishwasher right now. But when prices came back down, the old habits returned and consumption resumed.
There were hard times. People dependent on driving long distances suffered deeply. The American urban sprawl, was built that way because gas prices have historically been so low. When you travel through or live in Europe, you notice that gas prices are two to almost three times higher than here. Moreover, public transit is much more efficient and available, and everything is a lot closer to each other - you hardly need to drive.
The very nature of American urbanization puts us at a tremendous disadvantage compared to the European Union when it comes to the COGS of our products and services. Today, American workers are a bit more productive than their European counterparts, but one never knows how long that will last, and if that advantage erodes, the increased cost of fuel will make our products that much more expensive to sell and buy.
With few exceptions, public transit is abysmal in the US - first because we don't spend any money on it, and second because people mostly hate to use it. Let's change that! There is a large public transit allocation in the stimulus package, why not take this opportunity to change the game? First, all new public transit vehicles must be natural gas or electric powered, second, let's double gas prices again (for non-public transit consumption) with a tax whose proceeds are earmarked for pubic transit investments, and to expand transit coverage beyond city-centers.
The results:
I know this hurts the already-ailing auto industry because we'd be reducing their demand pretty dramatically, but maybe it's time to smell the coffee and realize that auto manufacturing has way too much capacity as it is, and is simply not sustainable.
Also - I haven't mentioned one very significant result from all of this. American ingenuity. I think when pressed, and when our backs are against the wall, creativity and innovation will occur - this country will produce the successor to the internal combustion engine. It will produce batteries that are (maybe even organic) smaller, have greater capacity and are more safely disposed of. It will design new forms of transportation that fundamentally change the very concept.
This is really what's needed. But to get there, our backs need to truly be against the wall - that's when the magic will happen.
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