I spent a few weeks during December/January visiting West Africa - it was a wonderful and enlightening experience. One day while driving on a beautiful road alongside the ocean approaching Luanda (in Angola), we noted how quickly the city is growing (we were stuck in traffic, looking at tons of cranes); how much opportunity there is; and how odd it is that one of the most expensive cities to live in in the world is actually in Africa. Who would’ve thunk it!
This led us to contrast the differences in how business is done in Luanda vs the West. I recall this same phenomenon across much of the rest of Africa, in the Middle East, and some parts of Asia as well. For someone from America, business takes soooo much longer to get going, it moves at a glacial pace, and we feel totally out of the loop. It’s just plain “wrong,” and uncomfortably difficult to “manage.”
We long for the bang-bang-bang cadence so familiar in America.
Hearkening to my days in Microsoft’s HQ, there was an “indicator” that was used to measure process and progress; it doesn’t exist so much outside the West, which seems to throw many “Westerners” for a loop when they are over “there.”
Meetings.
Here in America, if you walk past a person’s office a few times and note that they’re always there and alone, you conclude they’re disconnected, ineffective, and not a team player.
This perception and the corresponding meeting-primacy-sensibility is modeled by the entire executive leadership (GMs/VPs and above) who are ALWAYS in meetings. Scheduling just 30 minutes requires at least two months’ notice - they’re that “busy.” (Doing what, I wonder?)
How much real estate might Western companies save by eliminating all the offices, and “storing” everyone in meeting rooms?? ‘Cause let’s face it, if you’re any “good,” you’re never in your office anyway.
My first job in the Middle East was for an American company. Before leaving the US, I was told that it is different "over there"; things were going to take much longer, business wasn’t going to close anywhere near quickly, and I was not be fooled, because even if progress was made in the first meeting, it wasn’t going to stick.
My first couple of meetings in the Middle East reflected this - the customer didn’t ever want to “get to it” or talk business. I kept looking at my watch, worried that our time would run out. I declined his offer of tea (not wanting to impose), and he seemed upset. My much vaunted Effective Meeting Skills were for naught. Being a good Western worker, I had another meeting scheduled right after, and had to depart abruptly, leaving an important customer with zero progress.
I reflected on this afterwards, recalling that the two customers I had met were much happier when I arrived than when I left. I also noted that “local” executives were much more available than expats, and that the locals seemed to have much lower stress levels that “we” did. Those who’d been around (particularly the locals) were much more effective despite hardly being in meetings at all, and the meetings they did have seemed mostly social and not “business,” but despite all this, their “numbers” were really good.
I reconnected with that first customer, keeping the rest of the afternoon free. We talked not at all about business, instead we drank awesome Turkish coffee and shared school and travel stories - I never once looked at my watch, instead just focused on getting to know him, and helping him get to know me. We met again a few days later, this time over food and did more of the same; we also talked about our families, and about our hopes and dreams for them.
A few days later, he invited me to his home for dinner - I was honored. I met his family, we ate amazing food and just (!) enjoyed each others company. After dinner, when the two of us were alone drinking coffee, he said this:
“Shafeen, we have gotten to know each other, you have met my family, I have learned about yours [I had no family there], and we are now brothers. We have a bond of trust, and I seek success for you just as you seek success for me.
“I also know that you’ve spent time learning my business, know what we are doing, how we are doing it, and how your company can help us do better.
“So my brother, tell me how should we do business, and let us make it so.”
That last sentence left this unsaid: “because I know you have my best interests at heart and will only do what helps me, for we are family, and I trust you.”
An agreement was struck, hands were shaken, a partnership was forged. When stuff hit the fan, I was on it, and make sure we did right by our partner. We hardly met to check progress, etc., trust replaced that.
More than 15 years have passed, much has changed, but when he calls, I do take that call, enjoy hearing news of his family, share the same of mine. If the conversation includes a request, it will be done. Ours is not (and never was) a business affiliation, it was and is a relationship, one I hope will endure for many moons to come.
Returning to America was weird - meetings were about doing work, and most rooms had more than one clock. Process people drove the agenda, and people left with action items. “Effectiveness” was key, and a “productive” meeting was marked with dense slides, many charts, tables, follow-up activities, and, yes, the promise of more meetings. People are actually measured on how well they “show up” at meetings (not whether the business or customers were benefited, but whether they do good meetings)!!
It is said that matrixed management (still the vogue in the West) is a more efficient [I wonder if we really understand the meaning of that word] way to run a large organization. But fragmentation and zero-sum employee compensation models that come with it perpetuate mistrust among leaders and workers and across organizations. Meetings are the way to ensure your interests are protected.
Accountability, responsibility, and relationships have become corporate collateral damage.
The measurement model for most large organizations intentionally flaunts team performance for comparative individual achievement. I gain strength only if my teammates are weaker; my success requires them to fail; there is no “us.”
Driving along that road as we approached Luanda, I saw once more that the non-Western approach, while seemingly frivolous and hopelessly inefficient, created relationships and trust and built bonds of accountability that resulted in success. It is unthinkable to betray the trust of a brother or sister.
Today I live in Seattle; my work requires me to inhabit a Western business fabric. I have more meetings than I’d like, and sometimes experience a sense of sadness as I realize how little this/our culture values us as people, and how much it values what others can do for us.
I think of my times in the "3rd world," and wonder how long it will be before we 1st worlders finally evolve...





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